An unconventional laboratory to train our tourism operators

What is an Experience Lab?

A training course in design, management and promotion of innovative experiential tourism. Italians and international experts and motivators reached destinations to teach how to reconvert traditions and passions into specific activities that can be offered to the tourist. From food to wine culture, from sports to craft, from the industrial areas to the ancient arts. Learning the tools needed to create a new profession or business in the experiential tourism means to differentiate a territory by spreading the skills to make it competitive.

What happened in Brindisi

X.LAB is scheduled to Brindisi from 6 to 25 May.
A whole month to learn from leading professionals, brainstorm with them and work as a team to produce real projects.
A total amount of 100 hours of education and training paths, leaded by 12 international experts in the tourism sector (among with: Michael Hodson, Ayngelina Brogan, Luca Fois, Fausto Faggioli, Barbara Marcotulli and Tania Luna), among Brindisi (Ex Convento Santa Chiara), San Vito dei Normanni (Ex Fadda) and Ostuni (Slow Cinema).
A mix of interactive activities alongside theoretical workshops, socializing and traveling sections, in location very useful to learn the techniques taught. To encourage the interaction among participants, teachers divided them into teams and organized lots of interactive tasks giving them the real possibility to conceive activities and itineraries that will form a new tourism offering.

The full program and the register form to enroll in one or more sections of the workshop can be found at

Here the direct link to the form:

The output of our Experience Lab

We collected more than 400 partecipants that enrolled through the on-line registration form. An average of 40 participants per meeting. This figures highlight the need of young people, students, professionals and start-upper to find new training and interaction tools to strengthen their skills in design and management of experiential tourism.
The Experience Lab was born from the idea that, even before promoting a territory, it is necessary to create a structured offer starting from its uniqueness, transforming local traditions and passions of residents into new activities for visitors and new professions and job opportunities.

TheExperience Lab is realized with the contribution of Laboratori dal Basso, an action co-financed by the EU through the Puglia Region and organized by Destination Makers, under the patronage of ARTI Puglia and Municipality of Brindisi.
Here the partners involved: Chamber of Commerce of Brindisi Brindisi, Federalberghi Brindisi, Assonautica, Management board of the Natural Reserve of Torre Guaceto, Isfores, Group Archeo Brindisi, GAL Terra dei Messapi, Association Le Colonne, Cooperativa Thalassia, Pro Loco Tuturano, Le terre del sole, soc. coop. MadEra e I Love Brindisi.